Kieu Pham Gray

Kieu Pham Gray has been a driving force in the jewellery industry for over 25 years, blending her background in high-end retail management with a deep-seated passion for craftsmanship. Her journey began while working for Neiman Marcus, where a personal need for professional, stylish accessories evolved into a successful jewellery line sold in over 30 stores across 10 states. This creative spark eventually grew into a multifaceted career that includes the ownership of two retail bead stores and the founding of TheUrbanBeader.com, a specialty tool and supply distribution company she operates alongside her husband, Andy.

As a dedicated educator and author, Kieu has shared her expertise with a global audience through both in-person workshops at over 40 facilities and her virtual platform, VirtuallyEverCrafting.com. Her teaching style is defined by detailed instruction and personal attention, ensuring her students gain the confidence to master complex techniques. Beyond the classroom, Kieu is a respected voice in industry publications like Lapidary Journal and has authored two highly regarded instructional books: Hot & Cold Jewelry Connections and Minimal Metal Jewelry. Today, she remains committed to providing jewelry artists with the specialized tools and knowledge they need to bring their own creative visions to life.